Public health campaigns

Synchronous Activities:

Live meeting of class

Asynchronous Activities:

Read:

  1. Sparks, Lisa, et al. Health Communication in the 21st Century: Chapter 10, Section 3 The Process of Conducting a Health Plan (p. 270-284),Off-campus login required. John Wiley & Sons, Incorporated, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/brooklyn-ebooks/detail.action?docID=1120700.
  2. Zhao X. Health communication campaigns: a brief introduction and call for dialogue. Int J Nurs Sci. 2020;7(Suppl 1):S11–5.
  3. McGinty E et al. (2018). Communication strategies to counter stigma and improve mental health and substance use disorder policy. Psychiatr Serv 69 (2): 136-146. http://ps.psychiatryonline.org/
  4. Fairchild AL et al. (2015). Risky business: New York City’s experience with fear-based public health campaigns.  Health Affairs 34 (5): 844-850.
  5. TH Chan Harvard School of Public Health (2018). Graphic warning labels linked to reduced sugary drink purchases.

Assignments (due online)

  1. Respond to the DB questions under DB 4, Public Health Campaigns.
  2. Respond to at least one other student’s post.